Data driven marketing & Audience Activation ( CDP & DMP)
- Audience activation manager for International Companies
- Adobe Audience Manager, Adex DMP
- Performance Marketing Lead
- Multi-channel campaign planning and strategy execution
- Social media campaign planning and execution (Meta services)
- DMP & CDP implementation projects
- RfP process up to technology selection
- Development data layer structure
- Data Cooperation partnerships and DSP Setup
- First oparty data strategy
- Data clean room evaluations
- Development and monitarization of data publisher network
- Acquiring publishers
- Technical implementation
- Setup, and Usage of diverse DMP-, SSP-, and DSP-Systems
Programmatic Advertising & Adtech
- Managed Services in Programmatic Advertising
- Interim Project Management using Scrum & Kanban methodology
- Publisher and Agency Programmatic Buying & Data Strategy
- Technical product management role in Video Adserver development project for TV and Video adserver
- Reorganization of programmatic setup and data strategy
- Display retargeting and campaign management
- Performance marketing and affiliate marketing tracking setup
- Project Lead in Product Development at German-based Ad Tech Vendor/SSP
- Technical product management – ML DSP media buying algorithm
Marketing Automation
- Senior Consultant for CRM and marketing automation
- Salesforce marketing cloud implementations
- Customer identity and Salesforce data strategy
- Consent management check
Tools experiences
- Analytics & Dashboarding
- Applikata
- GA3 & GA 4
- Tableau
- Google Marketing Platform
- GA3 & GA4
- Google Ads
- DV360
- Campaign Manager
- Adform DSP
- Virtual Minds Techstack
- Adition Adserver
- Active Agent DSP
- Yieldlab SSP
- Email & CRM
- Salesforce marketing cloud
- DMPs
- Adex
- Adobe Audience Manager
- Tealium & Commanders Act CDPs